SEO Traffic Drop: How to Recover From It.

Don Justice

 

As a professional blogger, any time you see your traffic or ranking pages on a key section dropped, no matter how long you have been a SEO (search engine optimization expert), don’t fear.

All you need to do is to find out where the mistake lies, it might be that something has gone wrong.

May be your team, accidentally muddle with internal link or you lose links?

Make the necessary adjustment that will help you to overcome the mistakes.

When the drop occurs to your group pages, know that it has to do with your site or page structure.

Take time to consult the technical SEO, so that they can profound solution to it.

When you notice that your traffic or rankings change, it’s not going the way it ought to be, there are things you should find out, these are the things you need to find out;

Has organic traffic dropped to the affected page(s)? You should consider that first, because this is the most reliable data you have about your site.

Google Search Console and rankings trackers are trying to look at what Google is doing; your web analytic tools are just tracking users count.

 

My advice to you is to consider the organic traffic to the affected pages, week-over-week both before and after the drop.

 

Is the drop important than most week-over-week changes. Does Google search console show your similar ranking drop.

 

Note: use the Search Analytics section to see clicks, impressions, and normal position for a given keyword, page or combo.

 

Does GSC, show similar drop to what you saw in your rankings tracker.

If you notice, there is a drop in your rankings tool and your traffic and GSC clicks are still up, do not be afraid.

If you discover that your traffic have change, follow this guide it will help you to recover from it.

1. Did Google bring up to date their algorithm

Google exposed a new algorithm update at least every day.

 

Most silently, the good news is that, there are leagues of SEOs devoted to documenting those changes.

Is there any SEO article or blogs that is talking about change around the date you saw the change? Make sure you look out for it.

 

Have you see any SEO friends who have notice a change?

All you need to do identify or make friends with SEOs that run similar sites with yours. It will help you a lot.

One of the sad news is that when Google’s updated their algorithm, there might be a change of approach in SEO in one way or the other.

 

Try as possible to acquaint yourself with these words or understand them.

What is Google penalizing, exactly? Why did Google make the change? Not to plug my own work.

The best way is to develop a strategy that will help you overcome the penalty and protect your site from the next one.

2. Check if your website loses links

Take the lost links report from Majestic. They’re the most highly regarded link counters out there, and their indexes are updated daily.

Has there been a visible site-wide link drop?

Try as possible to scream your site and find out which pages link internally to the affected pages.

Also inbound links page or group pages you have notice a ranking change.

Use Majestic to find the sites that link to your affected pages.

 

The important thing is to look for those who you lost links from, and look for way to regain them again.

Some of the question you should be asking yourself is this: how can I get the link back? How the link got lost during the site update?

3. Did you alter the affected page(s)?

If you or your team alters the affected pages newly, Google may not think that they’re as relevant to the target keyword as they used to be. Did you change the URL?

Do not change the URLS, because it acts as a unique identification for Google.

A new URL means a new page even when the content is the same. Did you remove the target keyword from the page title, H1 or H2s. is it lower than the way it used to be.

Can Google access all the content in the page?

Note: look at Google’s cache by searching for cache:www.yourdomain.com/your page to see, what Google says. Can Google access your site?

If Google can’t read all of the content on your page, relate the issue to your dev team. To undervalue the impact of SEO, Googlebot can’t read the page.

4. Did you change internal links to the affected page(s)?

If you remove internal links, it will change the link equity that flow through your site, changing Google’s perceived value of the pages on your site.

If your team or you update site navigation, there are some locations you need to check.

Check out for suggested blogs posts, top navigation, footer navigation and side navigation.

Another important areas you need to check out, did you update key pages on your site that link to target pages.

It could be homepage, link bait blog posts and top category pages.

The way you see things depends on how much impact you have on your site structure.

Many SEOs are overruled by the UX squad when it comes to primary navigation.

I want you to know, removing links and adding them back later, it will not serve as new internal links

5. Your rivalry made a Revolutionize

Changes may occur in your ranking, is not because you are not doing anything, and is because your rivalry got stronger or weaker.

 

Use some of the ranking tools to notify your competitors that gained or lost from your rankings change.

Use a tool like Versionista (paid, but worth it) or Wayback Machine (free, but spotty data) to find changes in your competitors’ sites.

 

Knowing how to recover from SEO drop, there is no need to panic or fear when you experience such things again. All you need to do is to follow the steps outlined above.

 

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