How to Write a Social Media Policy for Your Business

Don Justice

How to Write a Social Media Policy for Your Business

When it comes to social media, having certain boundaries in place is very important for any business. With social media policy in place, you can empower your employees with information and also keep your brand safe.

The document created by a company for its employees must include guidelines and procedures on training and employment of staffs.

Without social media policy, your online marketing potentials cannot manage to avoid a crisis. Social media policy helps to prevent a lot of things from going wrong and also helps to focus your efforts for more maximum productivity.

When staffs are scared to act, we design our policy to empower them to take the right actions online. Therefore, every business needs a social media policy for the following reasons:

1: To define roles and responsibilities

It is important to define your roles and responsibility when writing a social media policy for your company. Anyone involved with your social media business needs to know those involve especially if multiple people will actively be managing the same accounts.

If you have different people working on social media, you need to ensure they are complementing each other.If you need to track multiple users on your social media accounts, Sprout Social will come in handy.

It records who did what, shows past interactions, provides a shared content calendar, and makes it easy to assign tasks to specific people so things don’t get overlooked. Using a third-party tool like Sprout Social also limits the number of people who have access to your passwords.


2: Involve your team members

It is impossible for only one person to write a social media policy because no man is an encyclopedia of knowledge. Therefore you need the ideas of different people with a variety of skills and knowledge in the areas of discuss.

With this, you will be able approach key areas and effectively manage risk and any challenges that may arise in the future.

Apart from involving the staff in social media, it is also necessary to involve potential team members which include; director, media surveyor, IT marketing director etc. Also note that not every member of your team needs to be aware of the details of your social media activities.

There are some important information you need to keep as secret in order to prevent other competitors from getting access to your company’s secrets.

3: Include a mission statement

A mission statement is also as important as a business plan. In a few steps, it helps portrays the importance of your business goals and the brain behind them.

The mission statement portrays to your customers, employees and the community at large what your business is all about. It also reflects every facets of your business, so it should be included in your social media policy for your business.

5: Involve a Lawyer

This may be necessary depending on the size of your business organization. A lawyer will help you look over your policy to ensure that there is no problem.

They will make sure you are protected legally even when something goes wrong, they will also make sure you get all the industry regulations correct before you pass them across to your employees.

 6: Include your best practices

Have your company established its best practices online? This question will help you develop over time and help you include any important insights you have learned along the way.

If you have multiple users do you prefer them to sign off on social media postings? Can staff add a personal touch or should they keep it professional? What type of content always gets results? This section will become more and more valuable as you learn from prior experience.

 7: Outline your business strategic plan

Before implementing a social media policy for your company, it is important that you draft out a strategic plan, this will help you know what you are doing.

Then outline your unique selling proposition and your business goals and objective as it pertains to social media. If you need help on this, then contact us at

8: Focus on creating culture

Since social media policy changes every day, then there is need to include a culture of sharing of ideas, problem solving, innovation and writing of the business policy. The policies we write therefore shape our culture.

As you involve in writing policies for your business, include processes that reinforce a culture of evaluation and learning.

Also ask yourself some basic questions like; who is on our social media team and how can we evaluate our successes and learn from our failures. You can also acknowledge the social media cultural values which include transparency, consistency, connection and creativity.

9: Have Social Media goals

What goals do you have about social media? If you don’t have a goal in mind you will not be able to get to the right destination.

Therefore, will be important that you include information like a target audience, a target market, and outline how social media fits into your sales funnels. Be very specific and precise.

Also include how to increase brand awareness, how to build a strong relationship with your audience and reasons why your company should keep a distance.

10: Have a Style Guide document

A style guide document is a document that is very to any organization. It also sets the standard for writing within an organization.

It focus on providing clear and consistent standards for action when representing a brand. They also help save time and resources by providing an instant answer to questions about preferred styles.

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