How to Lunch a localized Email Marketing Strategy
Implementing some of these emails marketing strategy will help save some time if marketing is overwhelming. This will help you do a better job or carryout some important tasks or allow you to adapt to new modern technologies to carry out a long term strategy.
It takes less time to work when you simplify your email marketing strategy, but this means less confusion and achieving clearer goals that allow your marketing to be more focused.
According to Email Monday, of these 269billion retail emails, only 22% of retail emails are opened to users. This is automatically less than the open rate of 34% supplied by other emails.
It is quite important to note that, 45% of emails opened by consumers are done with mobile device and now, making email marketing to look like mobile marketing.
If your email marketing campaign isn’t successful and you find yourself among the 78% of retail emails that is not considered, then creating your email marketing strategy to focus more on local marketing will help boost up your campaign strategy.
Therefore, below are some tips to help you lunch a localized email marketing strategy.
1: Ensure your focus is on your customers
One of the best strategies to use when creating local email marketing is to send out a certificate of interest (coupons) and offers for specific geographical area.
This is a great way to get consumers to open your emails, but if you constantly send offers that are not interesting to them, they are going to get annoyed and in the end, start sending those emails to the trash.
Therefore, carryout some research in order to find out how best your audience likes to redeem their offers. Is it through online or in person or involving others to partner with them?
Take extra time out if you want to differentiate your emails and offers based on the various target groups. With this, your audience will definitely appreciate you for constantly opening the emails and taking care of the coupons you are sending them.
2: Send Your Emails at the appropriate time
When compared to other forms of marketing, email marketing seems to be inexpensive. One of the best ways of cutting down cost when carrying out an email marketing campaign is to send emails at the appropriate time.
You should test your campaign to know the time and the days of the week they receive the best response as this will help you get started in the right direction.
Research has shown that the best time and days to send email campaigns typically falls mid week and during working hours.
3: Reach out to your customers in person
It will be impersonal and boring when your customers consistently receive an automatic email that seems not to have been written by you.
At the end, you won’t succeed in engaging your audience. Even if you include a great offer, chances are consumers will stop reading.
Therefore, you can try and make emails personal by sending emails from the name of someone in the company, as opposed to the company’s name itself, then formatting the email in a more natural way.
Www.90affiliate.com suggests that it’s okay sharing emails on social media since it is easy for people to like, comment and share with others.
Don Justice and his team at affiliate also saw success when they went out to look for email subscribers. They asked people in person both in their houses and some at their business location through surveys and subscriber apps.
They saw much greater success with their email marketing campaign after they incorporated these personal touches, and it’s also a good way to connect with the community and learn more about your target audience. This may not be targeted locally, but it gives itself a local feel by creating an inclusive environment.
4: Use Professional Messages in Your Email marketing strategy
It is surprising to know that many marketers still use poorly designed and written emails to carryout out their email marketing campaigns.
Therefore, if you are going to spend time and money reaching out to prospects and clients, then make sure that you send them quality materials.
Your email marketing campaign must be professionally designed, include calls for action, well written and accessible and also provide links for accessibility.
5: Use social media to connect to your customers
Social media is one of the avenues of connecting to a local audience in order to spread the word about your email marketing campaign. Also consider posting on social media parts of your business letters that you email to subscribers with a link to sign up for your email campaign.
Encourage people to sign up for emails by posting offers and rewards on social media platforms. Also get to know your customers better by investigating them to know what group they participate in socially online.
Just try and make sure that the incentives and materials you use on social media is different from the one you user via email, or consumers won’t subscribe to your campaign. Also be sure to share your post with those in your local filters.
6: Segment your customers by language and region for more successful email marketing campaign
It is normal if a section of your target audience speaks other language apart from English, or stay in an unfamiliar location, all you need to do is to embrace these differences and carryout your email marketing campaign to reach them.
In carrying out this campaign, first of all you need to survey your customers to make sure you have an accurate data of them before segmenting your email lists. Don’t forget to consider your calls-to action.
What works in one language and in one region might not have the same effect somewhere else. Also consider working with a localized specialist to help get you started if all of this seems overwhelming.
7: Analyze your email marketing campaigns
After sending out your email marketing campaign each week or twice a month, always analyze the success rates of your campaigns. By having a keen interest on the success rate of your campaigns, you will be able to refine your campaigns as needed.
Also follow your consumers with a personal phone call by making effort to know how best they receive and enjoy your email marketing messages.
In a nutshell, the following tips on how to lunch a localized email marketing strategy should be more than enough to help you lunch your own email marketing campaign, but if you need more information on this then log on to www.90affiliate or if you have any contribution on this, then leave a comment or send us an email as your contributions will be most welcomed.